This general information brochure is the first chapter of the McKendree story. Designed for the university’s Office of Admission, it combines valuable statistics with a vibrant feel for the campus, community, and academic offerings. The gatefold style reveals the McK experience to the prospective student in an exciting way—almost like opening a present. The piece is used by admission counselors at college fairs and as a follow-up to inquiries. Its purpose is to introduce McKendree and pique students' interest.