Multi-channel College Search Campaign

These are lead-generation postcards and ads I designed for the McKendree University Office of Admission. As part of the department's student search process, I worked with my client and our vendor to time postcard mailings and website posts to coincide with Google and Facebook advertising. This allowed us to maximize the impact of direct mail by combining it with trackable online marketing methods, thus adding additional exposure and opportunities to connect with students.

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Lead Generation

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Event Branding