When McKendree introduced the Bearcat Booster Club, I was hired to create an edgy new brand identity. We began with a direct mail package for multiple giving and non-giving audiences designed to rally excitement, explain club details, and remind potential boosters that they are the ones who make McK sports great. I also assisted with window stickers and lapel pins—gifts for different levels of giving. McKendree introduced football tailgating around the same time and the booster club quickly took off.